Grace Astari is a Creative Director blending brand legacy with cultural velocity.
As Diageo’s first Creative & Culture Director for Innovation, Grace has brought distilleries to life, created award-winning products, and developed AI-enabled platforms shaping the future of drinks. Her conviction: the best ideas are born in play; in the space where uncertainty is welcomed, experiments are encouraged, and possibilities expand through divergent perspectives. Grace creates to connect, to imagine futures, products, and experiences that move us through their humanity.